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Lori Senecal Nurturing New Generation Leaders Just Before Her Exit from CP+B

The importance of employees to a company cannot be overstated; the success (or lack of it thereof) depends on the collective input of all the firm’s employees. Also, the continuity of a business lies in effective coaching and training of junior staff to take over leadership roles. CP+B (short for Crispin Porter + Bogusky) is well aware of the crucial roles played by its seven hundred employees.

The global advertising agency through its Global CEO, Lori Senecal, and chairman, Chuck Porter, is interested in elevating junior staff to head crucial departments in the Boulder-headquartered company. The decision to nurture new generation leaders came in the wake of high profile employees announcing their imminent departure from the firm. High ranking staff including Richard Pinder, Arjun Singh, Dave Buonaguidi, and Lori are set to leave the company. Lori will most likely resign before the end of the year. However, new generation leaders are already emerging to fill crucial positions in the business. An example is Danielle Aldrich who was recently promoted to be in charge of CP+B West. Before the promotion, she served as co-managing director in CP+B Boulder.

According to GC report, as the Global CEO of the agency, Lori affirmed that all the ten international offices of the creative firm are headed by entrepreneurs who value the expansion of CP+B. Just like them, Aldrich embodies the CP&B DNA; she is unrelenting in the pursuit of innovative ways of solving business problems.

Lori Senecal became part of CP+B in 2015. She took over as the first Global CEO of the advertising agency. For slightly over two years, she has been at the forefront of spearheading the global growth and expansion of CP+B by overseeing its ten international offices. Her accomplishments as the Global CEO of CP&B include the establishment of an efficient worldwide management structure and a communication process. Porter recognizes Lori’s achievements in the firm, and he says that she is a “management genius.”

Ideamensch analysts speculate that Lori’s successor is likely to be picked from Forsman & Bodenfors, a Swedish creative agency. However, Porter could not confirm or deny the speculation. Until her retirement, Lori will work alongside Porter to nurture new leaders.


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