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Lori Senecal and her Advertisement and Marketing World

Marketing and advertisement are two of the most important aspects that determine the success of a service or product in a market. Companies that employ and are led by executives possessing skills in these areas reap big returns on sales. Crispin Porter + Bogusky (CP+B) is lucky to have appointed a global CEO with vast knowledge in advertising and management, Lori Senecal. She previously served as the Global Executive Chairman of KBS (Kirshenbaum Bond Senecal) and helped expand and grow the company to a recognized global entity based on the robust personality and impressive work ethic.

Lori Senecal is relentless when tackling a challenge and has a unique ability to think clearly and focus on precision, something that makes her creative. For her to come up with something new, she seeks to know everything regarding a given business before engaging in it. This, she says, gives her the opportunity to comprehend every detail involving both internal and external structure of it, and develop a unique marketing and advertising campaign.

To be profitable, Lori Senecal recommends high motivational skills and building up the process. Once you get a client and something to advertise, take time to make it a collective mission, be creative enough, have a passionate and relentless team, and earn the support of clients and partners.

Prior to her appointment at CP+B, Lori Senecal served as the Global Chairman of KBS, and earlier as the President of McCann Erickson. Lori was named as AdAge’s Women to Watch in 2014 and received the 2013 Quantum Leap award at the AWNY Game Changer Awards for innovation and leadership. She earned her Bachelor of Commerce degree in marketing and Finance from McGill University. Check out Inspirery to know more.

Her advertisement prowess has been useful in helping Xbox and Coca-Cola launch successful marketing advertising campaigns. She has had valuable input in most ad campaigns involving big-name businesses such as Vanguard, BMW, Victoria Secret Pink, American Express and Boar’s Head that has transformed her into an advertisement expert. Lori Senecal believes in actualizing a good idea and is very particular about the best way to execute a plan to make it realized tangibly. You can visit YouTube for more videos.

See more: https://www.huffingtonpost.com/author/lori-senecal

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